The first step to starting any kind of blog is to choose a topic. The most popular types of blogs are food, fashion, lifestyle, etc… So why not combine two of your passions into one, and start a blog about Yoga! There are millions of people in the world who do Yoga, and most of them are women, or moms who are looking for a way to relax, or stay in shape.
You’re ready to get started on your new yoga blog! You have everything you need: a domain name, hosting account, and a lovely logo. Now, you just need to think of an idea for a yoga blog and the content you’ll be writing about. Luckily, if you’re anything like the other readers of this blog, you’re already an expert in the subject of yoga! Personal experience makes for the best content, and it helps if you’re passionate about it, too.
Yoga is a practice for body, mind, and spirit that originated in India over 2,000 years ago. Today, it’s a worldwide practice with people of all ages, body types, and personalities. What began as a method of controlling the body, breath, and mind for the purpose of meditation has now become an exercise program, a spiritual path, and even a lifestyle that includes dietary restrictions and ethical principles. The practice of yoga is a journey that is often solitary. That means yoga teachers can be hard to find, and even if you do find someone to help guide you through a yoga class, they may not be able to provide the support you need to stick with it. The good news is you don’t have to goWe just published why all yoga teachers need a website, now it’s time to tell you how to create your own. When we started, we knew absolutely nothing about websites, internet marketing, SEO, etc. We learned everything we needed to know on our own. And you know what? It’s not that hard! We learned by reading blog posts like this one, purchasing premium online courses, and working with mentors and coaches along the way. We are now a few years further on and have a thriving online business that allows us to travel the world and teach yoga at the same time! If we can do it, you can do it. Here’s the best part…. It won’t cost you much! If you follow these steps, you can get a great website for less than $50 a year! Before you go any further, don’t forget to download the beginner’s guide to creating a yoga website below. Here’s your step-by-step guide [yoga approved]: How to create a yoga blog – in 6 easy steps! Here is an overview, which you can browse by clicking on it if necessary.
- Choose your domain name
- Find your niche
- Select the name that is available
- Buy Hosting (Bluehost.com)
- Buy YourWebsite.com
- Pay for 1 to 3 years of accommodation
- Standard price fits (avoids too high prices)
- Select the CMS (WordPress)
- WordPress is the way to success
- Download WordPress on your hosting
- Log in to your site via YourWebsite.com/wp-admin.
- Decide who should design your website
- You, your friend or a professional
- My personal design recommendations
- Choose a theme (design template)
- Free and premium themes
- Where can I find the topics?
- What to watch out for when choosing a subject
- Loading your theme
- The design of your website
- Pages (About, Contacts, Blog, Email, etc.)
- Menu bar
- BONUS GIFT] Download our free guide: 25 Ways for Yoga Teachers to Make More Money
- Choose your domain name
Pin Me First? So keep reading! Here we go! This article contains a lot of information. To avoid being overwhelmed, take it easy. I recommend you take a few hours to go through the whole process at once. Take your time and follow everything step by step. Your domain name is the name of your website. For example, our domain name is TheYogaNomads.com. Each specific domain name can only belong to one person. Think carefully and do not rush this process. Your name will be remembered for a long time. Think about it: What is the purpose of your website? Are you a yoga teacher who wants to have an online presence? Or are you trying to make a yoga blog? Yoga Tutor – Choose a domain name with your name, for example : JaneDoeYoga.com. Yoga Blogger – If you are trying to create a yoga blog for profit (or fun) – think of a name that reflects your interest/passion for yoga (niche). Who are you trying to serve? YogaForMen.com, HistoryOfYoga.com, etc. Step 1: Make a list of names that interest you. The key is to write down as many names as possible (at least 15). Not sure what your niche is? Start by identifying your yoga niche. Step 2:Choose 3-5 names that interest you the most. Review your list and ask yourself….
- Will this name still be relevant to me and my target audience in 5 years? (If not, forget it)
- Is the name easy to remember and write (e.g. avoid hyphens, underscores, slang words, etc.)?
- Do you see yourself working on this issue over the next three years?
Step 3: Make sure the domain name is available Go to Instant Domain Search and enter the domain you want. Is .com available? If so, that’s great! You’re in business. If .com is NOT available, I recommend choosing another domain. As a website owner, we pay a small monthly fee to host our site. Think of it this way: your website has to pay a monthly rent to live online. There are numerous hosting options, but Bluehost.com is easy to use, well-known, and very affordable (only $3 per month). Step one: Go to BlueHost.com and click on Get Started Now on the home page. Step two: Choose basic hosting – it’s the cheapest and provides everything you need. Step three: Enter your domain name
- If this is your first site, enter your domain in the New Domain field.
- Do you already have a domain name? Enter the domain name in the I have a domain name field.
Tip: Make sure you use .com instead of .org or other. You get more search traffic on Google when you use .com, and it’s easier for people to remember. Step four: Create a Bluehost account
- Fill in your personal details
- Disable all extra purchases (you don’t need them)
Step 5: Buy hosting
- I recommend buying 3 year hosting because it’s cheaper in the long run.
- Keep an eye on Bluehost’s sales – twice a year they lower the price of hosting.
In this guide, we will only talk about using WordPress to create your website. Wait, you want me to use WordPress? No, there are other options, but WordPress is the king. It is easy to use, has thousands of free settings (plugins) and is suitable for websites of all sizes. Step 1: After purchasing the domain name and hosting, you will be redirected to My.Bluehost.com.
- Click on Websites in the top menu bar, under Hosting.
- In the WordPress section, click on Install now
- for you mojomarketplace.com (owned by Bluehost)
Step 2:Install WordPress from MojoMarketplace.com
- Confirm your xyz.com domain
- After confirmation, please tick the box I have read the terms and conditions.
- Click on Install now (this will take a few minutes)
Step 3: Log in to your new page!
- From the MOJO Marketplace -> Click on Show Password.
- Congratulations! You can subscribe to your site now!
- Your password will expire in 12 hours. Remember the combination of username and password and click on the administration URL to log in.
- If you get lost here, go to www.YourWebsite.com/wp-admin to log in (this is how you log into your site from now on).
- Open a new tab and go to YourWebsite.com/wp-admin (so you are logged in every time).
- Log in to WordPress with your username and temporary password.
- Congratulations! You are in the WordPress admin area – also known as the backend of your website.
Step 4: Change password
- When you are in the WordPress administration section.
- Click on User in the left menu bar
- Find yourself and click on Generate Password.
- Change your password (preferably a more secure one).
- Press the save button to confirm the changes
You can now officially log in to your website whenever you want! You’re almost done for the day…. Designing your website is all about putting the elements where you want them and making sure they look good. A robust design improves the visitor’s experience. This is an important step, and like I said, take your time. There are three design options for your website:
- Self-development (recommended)
- Ask a friend or acquaintance to design it for you (not recommended).
- Pay someone to develop your website (ad hoc)
Option 1] You can do it yourself – for FREE For a yoga teacher, this is my first recommendation. WordPress is intuitive, and it’s hard to make a simple site look good. Eventually, you will understand WordPress and know how to make changes and updates to your site. (This is very important). What if you want to update your course schedule or list an upcoming workshop? If your site was created by someone else, you will never know how to make changes to your site, which can be very detrimental to you. Option #2] Family or a friend can design the project – at little or no cost. This option doesn’t require a high upfront payment, but it can hurt you in the long run, so I don’t recommend it. I have seen countless website projects fail due to these relationships. That’s why…
- Your friend will generally give your page a much lower priority than their paying customers. This leads to an average performance level.
- If someone else makes it for you, you won’t know how to make changes to WordPress when you take over!
Option 3] Pay someone to do the design – $1,000+. A good professional designer can create amazing websites. However, it is very difficult to find a good designer. Bad designers are everywhere – but they don’t produce quality results. Good designers will make sure your website looks and feels great! But think about the purpose of your website: does it make sense to spend $1,000 to $5,000 now? As a yoga teacher – I recommend that you develop your first website yourself. It’s good to learn, it saves money, it saves headaches in the future and it’s so easy that even a yogi can do it. As a beginning yoga blogger – I recommend making your own site or paying someone to design it, depending on your situation. Good design can make a big difference when you are trying to compete with all those other great blogs on the internet. However, it may make sense to create your own functional but simple design for the first year or two before investing thousands of dollars in a new design. * A WARNING : Is someone else developing your website? Discuss the theme options with them first BEFORE you take this step. You can skip this step because some designers like to work with certain themes*. You design it yourself? That’s it! That’s it, it’s done… A theme is essentially a template that helps give your website a certain look. There are thousands of themes for different types of websites. Some themes are free, others require a one-time payment of around $50. I recommend paying for a theme because they have better features and offer better support if you need help. If $50 is too much for you, you can stick with the free theme for now. Step 1: Decide what type of website you want This step can be tricky. Your goal is to decide what you want your website to look like (the more specific you are, the better). I recommend searching online for a few sites that you really like and want to replicate on your site. Need a simple website for a yoga teacher? A specific vertical blog? A one page website ? You want it to look like a magazine? Keep track of everything that interests you, it will make your life easier in phase 2…… Step two: Choose a theme (I recommend Themeforest.com) Now that you have a list and an idea of the type of website you want, it’s time to choose a theme. Two options:
- Download a ready-made theme from the MOJO marketplace (quick, easy, starting at $29) – log into your site’s WordPress account. Then click on Marketplace > Themes. Buy and install the theme you like. Demonstrate different items before you buy them.
- Download a theme from ThemeForest.com (the largest selection, $0+) – there are many options to choose from (including free themes), as well as more complex themes. It’s my first choice because they have the largest selection and I feel comfortable there.
Make sure you choose a topic that meets the following criteria:
- Reactive means : It’s also great to watch on mobile devices
- Established within the last 12 months – offers state-of-the-art features
- Good reviews from other buyers – not all themes are created equal.
Don’t forget to click on Preview/Demo to play with the desired themes. After choosing a theme, download the .zip file to your computer. Step 3: Download your theme from ThemeForest.com
- Download the .zip file of your theme to your computer.
- Go to the FTP section on your Bluehost hosting account page.
- Upload the .zip file of your theme to your FTP account.
- Register on YourWebsite.com/wp-admin
- Click on Appearance > Themes > and activate your new theme!
First, create the content that will be published on the main pages. Think about your students, what will they search for on your website? They want to know things like your class schedule, your yoga philosophy, and how to contact you. Yoga teachers should have the following pages….
- or – Tell your personal story + relevant training and educational experiences.
- Contact – a way for your students to contact you (email, social media, maybe even cell phone).
- AppendixAppendix – Update your program so your students can find you.
- Blogging (highly recommended) – As a yoga teacher, write only one article per week. They should not exceed 300 words. On the other hand, if you like to write, publish 3 times a week.
- Photo – Remember you are selling yourself, only post high quality photos that show your personality.
Creating a menu bar Log in to the WP backend > click on Appearance > click on Menu > drag your pages to their place. Include all your pages in the main menu bar. This makes it easier to navigate your site! Here’s an example of an awesome menu bar by Amber Saxworth of EpicSelf.com! Do I need a logo? Yes, but don’t stress about this step. There are 3 options: Pay someone, do it yourself, or just use a fun text with your name. My recommendation: Use your name for the logo in a very nice font. After all, you’re not a consumer item that needs to stand out in the supermarket….. Standard plug-ins (you need these 3) Plugins are small add-on applications that enhance your website and make your life easier. Most are free, some cost a few dollars. Here are some key examples to get you started. Always start with the free version.
- Askinet – prevents comment spam on your site
- Wordfence – prevents your website from being hacked by hackers from all over the world.
- Yoast SEO – SEO is so simple that even a yogi can do it.
Congratulations, you made it! That wasn’t so bad, was it? Our goal is to help yoga teachers improve their lives. We help you with your marketing so you can focus on helping your students instead of worrying about money. Stay tuned for more online marketing tips for yoga teachers! We offer this free download so yoga teachers like you can learn what it takes to create your own website! The manual is free and you can download it immediately on your computer. Join hundreds of other yoga teachers who have already downloaded this guide! On you. Brandon
PS What did you think of this article? Hit me!
Blogger and yoga teacher Krista Dunmore learned how to stretch her wings as a writer when she started her own yoga blog in 2011. “I was always interested in writing,” she says. “I started my blog for fun, and it was a creative outlet that led to me getting lots of free yoga classes and other fun opportunities.”. Read more about becoming a yoga instructor and let us know what you think.
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